The key principles of a robust recruitment strategy

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Having an effective recruitment strategy goes further than simply advertising in the right places. Ensuring that any candidates you shortlist are not only capable of carrying out the role you are hiring for but are also going to be profitable for the time they will be working for you is key.

Creating a recruitment strategy will make the recruitment process simpler and more efficient for both you as an employer and the candidates involved, while giving you the edge over your competitors.


Identify which areas of your business you want to grow and where additional staff might be required. Plan ahead for times when contractors or temp workers might be needed, such as Christmas, to cover staff annual leave or when undertaking large projects.

Conduct a skills audit and look for areas where your team might be lacking in skills. New candidates could bring additional skills or experiences to the company which might mean the difference between success and failure.


Beating your competition to the highest quality talent means providing an atmosphere where people want to work, and this begins in the very first communication with candidates. Ensure that all those in your HR department know exactly what brand message you want to convey by creating brand guidelines for effective communications, whether they are digital, face-to-face or over the phone.

Communicating a solid and clear brand message will attract candidates who relate to, and can work with, your core values.


By having a standard recruiting process in place, you can eliminate wasted time and money spent on unsuitable applicants. Knowing which companies to go to for help in the process will ensure that your recruitment strategy is organised and effective.

The cost of a bad hire can bankrupt companies due to false CV claims, corporate corruption or hiring people who are not legally entitled to work either in the UK, or for the sector you are recruiting in. A good employee will also be able to identify and report fraud in the co-workers thus providing an additional level of protection.

Pre-employment background checks are the foundation of a solid recruiting process and should include employment verification, professional reference checks, education verification, criminal background checks and ensure that you are carrying out the checks necessary for compliance with the role and industry you are recruiting for.

Working with a specialist screening company will remove much of the uncertainty in ensuring that you are hiring trustworthy employees.